Tips for creating business case for MRM softwareYou can see the far-reaching benefits of MRM software, but you still have to get senior management across the line. Essentially a business case needs to outline how your brand will benefit from implementing MRM software compared to the way you currently operate.
In this guide we arm you with some great advice on creating an effective business case including:
- Defining your current marketing challenges
- Must have features of MRM software
- Benefits of marketing resource management to your team
- Things to consider when reviewing costs of MRM software
- How to communicate cost savings gained from MRM